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The impact of advertising appeals on purchase intention for women's fashion products in Malaysia
Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36
, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected … from 303 respondents using self-administered online questionnaire that was distributed among social media users in Malaysia … marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …
Persistent link: https://www.econbiz.de/10012666746
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Brand Experience, Trust Components, and Customer Loyalty : Sustainable Malaysian SME Brands Study
Ong, Chuan Huat - 2015
Malaysia. Data were collected from 220 customers through intercept survey method. The result from SmartPLS 2.0 analysis …
Persistent link: https://www.econbiz.de/10013013329
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The Brand Equity of Petronas Petroleum Products : The Perspective of Malaysian Consumers
Binti Ramli, Nur Suhaili - 2017
Persistent link: https://www.econbiz.de/10012941843
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The effects of Korean country-of-origin on Mongolian consumer product evaluation and purchase intention
Haliun, Sharmuud; Cho, Seong Do - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 4-14
The economy of Mongolia has been growing, especially due to imports growing more than exports. The purpose of this study is to examine the impact of a Korean country-of-origin on Mongolian consumer product evaluation and purchase intention using a Korean laptop. Specifically, this study tested...
Persistent link: https://www.econbiz.de/10012116324
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Sourcing Innovation from You Customer : How Multinational Enterprises Use Web Platforms for Virtual Customer Integration
Rohrbeck, René; Steinhoff, Fee; Perder, Felix - 2014
Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to increase the revenue from new products. Although many companies have launched programs to enable such integration, the understanding of the mechanisms behind successful programs...
Persistent link: https://www.econbiz.de/10014199231
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Impact of Relationship Marketing on Customer Loyalty : Evidence from Indian Automobile Industry
Gaurav, Kunal - 2023
With growing number of organizations offering wide range of choices across the industry made today's market more competitive than ever before. Fueled with LPG (Liberalization, Privatization and Globalization), the entry of multinationals encouraged the domestic organizations to move from...
Persistent link: https://www.econbiz.de/10014349683
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Impact of Customers’ Digital Banking Adoption on Hidden Defection : A Combined Analytical-Empirical Approach
Son, Yoonseock - 2019
The implementation of digital channels as avenues for economic transactions (e.g., online and mobile banking/FinTech) has shifted the paradigm of customer–bank interactions, providing unprecedented opportunities for both parties. The prevailing belief is that digital banking has several...
Persistent link: https://www.econbiz.de/10012862572
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Consumer Vulnerability
Hill, Ronald - 2020
Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus about what constitutes this state or about its consequences for consumers. Indeed, while consumer vulnerability is often invoked in consumer research, it is usually discussed informally, with little...
Persistent link: https://www.econbiz.de/10012840110
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Impact of Service Quality Dimensions on Internet Banking Adoption, Satisfaction and Patronage
Raviadaran, Hema - 2020
, communication, access and security leads to customer satisfaction and subsequently leads to patronage in Malaysia. The data is … respectively. The service quality has been found to significantly influence the adoption of internet banking in Malaysia. Service …
Persistent link: https://www.econbiz.de/10012846091
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When Loyalty Goes Mobile : Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition
Son, Yoonseock - 2020
Avenues for the delivery of loyalty programs have rapidly shifted from plastic card schemes to mobile-app-based initiatives; yet, our understanding of the economic value presented by the latter (i.e., loyalty apps) has not kept pace with this development. We examine the effects of loyalty app...
Persistent link: https://www.econbiz.de/10012846456