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Responsible consumption : source of competitive advantages and solution for tourist protection
Epura, Gheorghe; Tescațiu, Bianca; Todor, Raluca Dania; … - In: Amfiteatru economic : an economic and business research … 19 (2017) 45, pp. 447-462
The recent preoccupations of national institutions and organizations and, especially of European and global institutions, regarding the responsible consumption of raw materials, resources and materials became more and more intense in the last years. In the same time, they contribute to the...
Persistent link: https://www.econbiz.de/10011795480
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Digital marketing communication from the perspective of individual consumers : a cross-country comparison
Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220
Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …
Persistent link: https://www.econbiz.de/10012515788
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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....
Persistent link: https://www.econbiz.de/10012026142
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Consumer Dissatisfaction : A Cross-Cultural Comparison
Lundstrom, William J.; White, D. Steven; McAuley, Andrew - 2009
Lundstrom and Lamont's seminal article on consumer discontent was published in 1976. Since that time, the literature on consumer discontent has evolved and fragmented. New research themes include consumer satisfaction, customer relationship management, and consumer complaint behavior. While...
Persistent link: https://www.econbiz.de/10014206612
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Marketing Mix and Brand Sales in Global Markets : Examining the Contingent Role of Country-Market Characteristics
Bahadir, S. Cem - 2014
Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging...
Persistent link: https://www.econbiz.de/10013040392
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Do Consumers Discount Parallel Imports?
Chen, Kong-Pin - 2016
Using data from Taiwan's Yahoo! auctions of Nikon cameras, this paper investigates whether there exists any difference in transaction results between commodities which are sold by authorized sellers and those which are parallel imports. We find that the parallel imports and the authorized...
Persistent link: https://www.econbiz.de/10012988309
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Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia
Tasurru, Hammam - 2015
Indonesia is a large market for consumer product targeting youth consumers, with populations of more than 70 million young inhabitants and market size of 155 billion US Dollar. The size of this potential market attracts foreign products with globally-recognized brands to enter the Indonesian...
Persistent link: https://www.econbiz.de/10013034080
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Brand types applied by emerging markets' firms : ountry of brand origin and brand use motives
Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: Entrepreneurial business and economics review : EBER 9 (2021) 1, pp. 155-168
Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO) applied by emerging markets’ firms and motives for applying them. Research Design & Methods: A qualitative approach was used, i.e. multi-case study of five emerging...
Persistent link: https://www.econbiz.de/10012519502
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Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults Towards Global Smartphone Brands
Zahid, Abdul - 2017
The study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on purchase intention of South East Asian (SEA) Young Adults towards global smartphone brands. This explanatory research uses quantitative empirical data collected from 200 SEA Young...
Persistent link: https://www.econbiz.de/10012968802
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The Effect of Brand Name and Taste on Consumers' Buying Intentions : An Experimental Analysis
Torres Urdan, Flávio; Torres Urdan, Andre - 2003
In a very frequent buying situation, consumers have to choose among products with very similar intrinsic attributes. Under these conditions they must rely mainly on extrinsic product attributes. The authors examine the relative importance of brand, an extrinsic attribute, and an intrinsic...
Persistent link: https://www.econbiz.de/10014035197