interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the …

macro technique to identify moderation effects. Firstly, app engagement and self-efficacy were found to have a positive … use it to pay for a variety of expenses were found to have a greater effect on usage intentions of customer engagement …