Khalil, Sumreen - In: Cogent business & management 8 (2021) 1, pp. 1-20
Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality … structural model and testing of hypotheses. Findings of the research conclude that all marketing variables i.e. price, place and … promotion except product has an interface with perceived quality of FMCG customers and these relationships are mediated through …
