Relationship between marketing program and brand loyalty : is there an influence of gender?
Year of publication: |
2017
|
---|---|
Authors: | Sohail, M. Sadiq ; Al-Jabri, Ibrahim M. ; Wahid, Kamarudeen Masawudu |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 10.2017, 2, p. 109-124
|
Subject: | brand loyalty | product | price | place promotion | Saudi Arabia | Saudi-Arabien | Markenartikel | Brand | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender |
-
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad, (2019)
-
Rialti, Riccardo, (2017)
-
Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth
Lee, Seung-Hee, (2021)
- More ...
-
Selection of Cloud Delivery and Deployment Models: An Expert System Approach
Eid, Mustafa I.M., (2018)
-
Al-Jabri, Ibrahim M., (2015)
-
Mobile banking adoption : application of diffusion of innovation theory
Al-Jabri, Ibrahim M., (2012)
- More ...