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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
13
Brand image
8
Markenimage
8
Brand management
7
Markenführung
7
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Werbewirkung
6
Word of mouth
4
Advertising
3
Conflict
3
Marketing management
3
Marketingmanagement
3
Mental disorder
3
Psychische Krankheit
3
Social Marketing
3
Social marketing
3
Werbung
3
Branding
2
Comparative advertising
2
Competitive advantage
2
Consumer need for uniqueness
2
Data Mining
2
Data mining
2
Decision-making
2
Einzelhandel
2
Emotion
2
Experiment
2
Identity
2
Influence
2
Innovation
2
Internet marketing
2
Motivation
2
New product development
2
Online reviews
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
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Undetermined
7
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Article
13
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13
Aufsatz in Zeitschrift
13
Conference paper
1
Konferenzbeitrag
1
Language
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English
13
Author
All
Thomas, Veronica L.
8
Jewell, Robert D.
7
Saenger, Christina
7
Barone, Michael J.
2
Johnson, Jennifer Wiggins
2
Bock, Dora E.
1
Fowler, Kendra
1
Kidwell, Blair
1
Meng, Hua
1
Yeh, Marie
1
Zamudio, César
1
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Psychology & marketing
3
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Business horizons
1
European journal of marketing : EJM
1
Journal of behavioral and experimental economics
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
13
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1
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
2
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
Saved in:
3
Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina
;
Thomas, Veronica L.
;
Johnson, …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
Saved in:
4
Feeling excluded? : join the crowd : how social exclusion affects approach behavior toward consumer-dense retail environments
Thomas, Veronica L.
;
Saenger, Christina
- In:
Journal of business research : JBR
120
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012417160
Saved in:
5
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
6
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
7
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
8
The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair
;
Jewell, Robert D.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
Saved in:
9
Hidden consumption behaviour : an alternative response to social group influence
Thomas, Veronica L.
;
Jewell, Robert D.
;
Johnson, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 512-531
Persistent link: https://www.econbiz.de/10011309585
Saved in:
10
The innovator's license : a latitude to deviate from category norms
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10009725635
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