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A guide to pay-what-you-wish pricing from the consumer’s viewpoint
Groening, Christopher; Mills, Paul S. - In: Business horizons 60 (2017) 4, pp. 441-445
Persistent link: https://www.econbiz.de/10011707737
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The role of social acceptability and guilt in unethical consumer behavior : following the crowd or their own moral compass?
Mills, Paul; Groening, Christopher - In: Journal of business research : JBR 136 (2021), pp. 377-388
Persistent link: https://www.econbiz.de/10012663217
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Consumers’ Sense of Risk : Exposure to Financial Options
Groening, Christopher; Mills, Paul - 2022
Researchers and the investment community continually debate whether consumers have the requisite acumen regarding financial instruments. We find that consumers have intuitive knowledge about uncertainty, and they intend to alleviate that uncertainty through a relatively sophisticated financial...
Persistent link: https://www.econbiz.de/10014082077
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The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn; Groening, Christopher - In: Journal of retailing and consumer services 68 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
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Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi; Mirahmad, Hooman; Raoofpanah, Iman - In: Journal of business research : JBR 166 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014380313