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Prepurchase Information‐Seeking for Professional Services
Freiden, Jon B.; Goldsmith, Ronald E. - In: Journal of Services Marketing 3 (1989) 1, pp. 45-55
, particularly of the prepurchase information search for professional services which are often selected just after relocation to a … sample of two hundred new residents about their use of information sources in choosing a professional service. Discusses the … information in the search process and showed that most residents were happy with their choices.  …
Persistent link: https://www.econbiz.de/10014905716
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Identifying Innovators in Consumer Product Markets
Goldsmith, Ronald; Reinecke Flynn, Leisa - In: European Journal of Marketing 26 (1992) 12, pp. 42-55
Describes the use of a short, valid, reliable self‐report scale to measure consumer innovativeness. Suitable for mail questionnaire or personal interview, this six‐item, Likert‐type scale enables marketers and researchers to identify accurately the potential earliest buyers in a specific...
Persistent link: https://www.econbiz.de/10014723027
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The effect of pretest method on error detection rates
Reynolds, Nina; Diamantopoulos, Adamantios - In: European Journal of Marketing 32 (1998) 5/6, pp. 480-498
Although pretesting is an essential part of the questionnaire design process, the range of methodological work on pretesting issues is limited. The present paper concentrates on the effect of the pretest survey method on error detection by contrasting respondents who are interviewed personally...
Persistent link: https://www.econbiz.de/10014723269
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Data data everywhere – and not a byte of use?
Abbott, Julie - In: Qualitative Market Research: An International Journal 4 (2001) 3, pp. 182-192
Describes the research and findings of a project aimed at how UK companies use customer information in their marketing …
Persistent link: https://www.econbiz.de/10014987022
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The impact of social media on consumer purchase intention on e-commerce platforms
Niu, Yuanyuan - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 370-385
Persistent link: https://www.econbiz.de/10015066296
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Assessing the relationship between materialism and conspicuous consumption : validation in the indian context
Chacko, Pearly Saira; Prashar, Sanjeev; Ramanathan, … - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10012056805
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Seeking happiness through materialism, gratitude and life satisfaction : evidence from Pakistani employees, with the mediatory role of feeling experiences
Misbah, M.; Siddiqui, Danish Ahmed - In: International journal of management innovation systems … 4 (2019) 1, pp. 49-84
Persistent link: https://www.econbiz.de/10012489710
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A review of customer relationship management: successes, advances, pitfalls and futures
Nguyen, Bang; Mutum, Dilip S. - In: Business Process Management Journal 18 (2012) 3, pp. 400-419
Purpose – The purpose of this paper is to provide academics and practitioners working with customer relationship management (CRM) with a review of key topics, such as advances in CRM, the shifting role of consumers, issues with conceptualisation and consumer exploitation. The authors further...
Persistent link: https://www.econbiz.de/10014687937
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Success factors of line extensions of fast‐moving consumer goods
Nijssen, Edwin J. - In: European Journal of Marketing 33 (1999) 5/6, pp. 450-474
extensions’ key success factors. In this study three market‐related factors’ impact on line extension success were investigated … very little added value over existing products, and that cannibalization is very much related to a line extension’s success … seeking behavior all had a negative influence on line extension success. Dominant brands were hurt more by variety seeking …
Persistent link: https://www.econbiz.de/10014723325