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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets
Jiang, Kai; Luk, Sherriff Ting-kwong; Cardinali, Silvio - In: Journal of business research : JBR 86 (2018), pp. 374-385
Persistent link: https://www.econbiz.de/10011855363
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Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica; Nardi, Lorenzo; Marinelli, Luca; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
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Customer involvement in technological development of smart products : empirical evidence from a coffee-machine producer
Sabatini, Andrea; Pascucci, Federica; Gregori, Gian Luca - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1345-1361
Persistent link: https://www.econbiz.de/10014276780