Coping with alternatives in sales organisations: Experiences from an Italian company
Year of publication: |
2013
|
---|---|
Authors: | Perna, Andrea ; Cardinali, Silvio ; Gregori, Gian Luca |
Published in: |
jbm - Journal of Business Market Management. - Free University Berlin, Marketing Department. - Vol. 6.2013, 3, p. 107-122
|
Publisher: |
Free University Berlin, Marketing Department |
Subject: | Sales Channel | Intermediary | Channel Shifting | Construction | Industry | Transition | Case Study |
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