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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Brasilien
4
Brazil
4
Designation of origin
4
Herkunftsbezeichnung
4
Brand
3
Brand image
3
Brand management
3
Emotion
3
Markenartikel
3
Markenführung
3
Markenimage
3
National identity
3
Advertising
2
Advertising appeals
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
2
Kulturelle Identität
2
Media context
2
National culture
2
Nationalkultur
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social values
2
Soziale Werte
2
Students
2
Studierende
2
Werbung
2
Advertising effects
1
Arbeitsgruppe
1
Attribution of blame
1
Betriebswirtschaftsstudium
1
Betrug
1
Beziehungsmarketing
1
Book
1
Brand familiarity
1
Brand personality
1
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10
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10
Conference paper
1
Konferenzbeitrag
1
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English
10
Author
All
Carvalho, Sergio W.
9
Luna, David
2
Sivaramakrishnan, Subramanian
2
Trifts, Valerie
2
Bapuji, Hari
1
Cunningham, Peggy
1
Fazel, Hesham
1
Goldsmith, Emily
1
Hazzouri, Mohammed El
1
Main, Kelley J.
1
McManus, Justin F.
1
Muralidharan, Etayankara
1
Oliveira Arruda Gomes, Danielle Miranda de
1
Oliveira Mota, Márcio de
1
Samu, Sridhar
1
Silvestre, Bruno
1
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Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of international consumer marketing
1
Long range planning : LRP ; international journal of strategic management
1
The journal of product & brand management
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ECONIS (ZBW)
10
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1
The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Carvalho, Sergio W.
;
Samu, Sridhar
;
Sivaramakrishnan, …
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10008991170
Saved in:
2
Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?
Carvalho, Sergio W.
;
Muralidharan, Etayankara
;
Bapuji, Hari
- In:
Journal of business ethics : JOBE
130
(
2015
)
3
,
pp. 651-663
Persistent link: https://www.econbiz.de/10011340207
Saved in:
3
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
4
Transgressing a group value in a transcultural experience : immigrants' affective response to perceived social identity threats
Carvalho, Sergio W.
;
Fazel, Hesham
;
Trifts, Valerie
- In:
Journal of business research : JBR
91
(
2018
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011903212
Saved in:
5
The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
Saved in:
6
The role of national identity in consumption : an integrative framework
Carvalho, Sergio W.
;
Luna, David
;
Goldsmith, Emily
- In:
Journal of business research : JBR
103
(
2019
),
pp. 310-318
Persistent link: https://www.econbiz.de/10012104249
Saved in:
7
Hitting the nail on the head! : insight into consumer assessment of sustainability-related innovations
Carvalho, Sergio W.
;
Silvestre, Bruno
;
Cunningham, Peggy
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
6
,
pp. 741-755
Persistent link: https://www.econbiz.de/10011792427
Saved in:
8
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El
;
Main, Kelley J.
;
Carvalho, Sergio W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
Saved in:
9
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
Saved in:
10
An analysis of consumer behaviour when adopting technological innovation : a Brazilian perspective of e-books
Oliveira Mota, Márcio de
;
Oliveira Arruda Gomes, …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009405922
Saved in:
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