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The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo - In: International journal of hospitality management 35 (2013), pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
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On the experience and engineering of consumer pride, consumer excitement, and consumer relaxation in the marketplace
Pham, Michel T.; Sun, Jennifer J. - In: Journal of retailing 96 (2020) 1, pp. 101-127
Persistent link: https://www.econbiz.de/10012295811
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The impact of font choice on web pages : relationship with willingness to pay and tourism motivation
Huang, Yunhui; Wu, Jiang; Shi, Wenjie - In: Tourism management : research, policies, practice 66 (2018), pp. 191-199
Persistent link: https://www.econbiz.de/10011814664
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Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura; Van Kerckhove, Anneleen; Tessitore, Tina - In: International journal of advertising : the review of … 43 (2024) 4, pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
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Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick - In: The journal of business & industrial marketing 39 (2024) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10015080004