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The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity

Koenigstorfer, Joerg; Baumgartner, Hans - In: Journal of marketing research : JMR 53 (2016) 1, pp. 124-138

Persistent link: https://www.econbiz.de/10011450429

How can I be as attractive as a Fitness YouTuber in the era of COVID-19? : the impact of digital attributes on flow experience, satisfaction, and behavioral intention

Kim, Min-Seong - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209479

Topics and research trends of health clubs management : will innovation be part of the fitness industry research interests?

Miragaia, Dina Alexandra Marques; Constantino, Magda Sousa - In: International journal of sport management and marketing … 19 (2019) 1/2, pp. 129-146

Persistent link: https://www.econbiz.de/10012059501

Consumer behaviour and sport services : an examination of fitness centre loyalty

García-Fernández, Jeronimo; Gálvez-Ruíz, Pablo; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 8-23

Persistent link: https://www.econbiz.de/10011884667

Memetic logics of participation : fitness body culture on Instagram

Schöps, Jonathan David; Schwarz, Sarah; Rojkowski, Veronika - In: Marketing theory 24 (2024) 1, pp. 65-89

Persistent link: https://www.econbiz.de/10014631381

From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement

Torkzadeh, Samaneh; Zolfagharian, Mohammadali; … - In: European journal of marketing 56 (2022) 7, pp. 1799-1829

Persistent link: https://www.econbiz.de/10013352641

Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia

Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 1-20

Persistent link: https://www.econbiz.de/10014310872

Women: segmenting the home fitness equipment market

McKechnie, Donelda S.; Grant, Jim; Korepina, Victoria; … - In: Journal of Consumer Marketing 24 (2007) 1, pp. 18-26

market for home fitness equipment in which women are a viable consumer segment. It is guided by two objectives: to what … extent are female consumers a viable target market segment for home fitness equipment; and to what extent do women believe … fitness equipment market. Limitations include the narrow scope of four demographic variables and four product groups. …

Persistent link: https://www.econbiz.de/10014848572