In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers' life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go...

This paper identifies the major demographic trends and their implications for consumer market. It is important to know how will demographic change influence the tourism market in particularly and how can the tourist industry adapt to these. The advancing ageing of society will result in far...

Though green issues convince all human activities, few academic disciplines have integrated green issues into their literature. Businesses have begun to adapt their behavior in an attempt to address society's 'new' concerns. Some businesses have been quick to accept concepts like environmental...