Influence of Brand Name on Consumer Decision Making Process - An Empirical Study on Car Buyers
Year of publication: |
2011
|
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Authors: | Shamsuddoha, Mohammad |
Other Persons: | Alamgir, Mohammed (contributor) ; Tasnuba (contributor) ; Nedelea, Alexandru (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kraftfahrzeug | Motor vehicle | Entscheidung | Decision | Markenartikel | Brand |
Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Va Trimitem Atasat, Vol. 10, No. 2, p. 12, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 5, 2010 erstellt |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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