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Co-production : a source of psychological well-being for consumers?
Abaidi, Ibtissame; Cottet, Patrice; Hasnaoui, Jamila Abaidi - In: Journal of consumer marketing 39 (2022) 6, pp. 595-609
Persistent link: https://www.econbiz.de/10013399757
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Perceived control and shopping behavior : the moderating role of the level of utilitarian motivational orientation
Lunardo, Renaud; Mbengue, Ababacar - In: Journal of retailing and consumer services 16 (2009) 6, pp. 434-441
Persistent link: https://www.econbiz.de/10003906164
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Introducting customer blind spots : a cognitive approach on noncustomers
Ben Slimane, Karim; Chaney, Damien; Mbengue, Ababacar - In: Journal of strategic marketing 22 (2014) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10010359558