A central issue in privacy governance is understanding how users balance their privacy preferences and data sharing to satisfy service demands. We combine survey and behavioral data of a sample of Alipay users to examine how data privacy preferences affect their data sharing with third-party...

Purpose The performance of behavioral targeting (BT) mainly relies on the effectiveness of user classification since advertisers always want to target their advertisements to the most relevant users. In this paper, the authors frame the BT as a user classification problem and describe a machine...

Scholars have paid so much academic attention to UPB in the past decade. However, there is lacking a quantitative review to uncover the relationship between UPB and its antecedents. To address this, we make a meta-analytic review about UPB. Specifically, we propose a theoretical framework of...