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Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu; Narayanan, Sunder - 1996
Persistent link: https://www.econbiz.de/10000957518
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Experimentelle Wirtschaftsforschung kann Verbraucherpolitik unterstützen
Keser, Claudia - In: DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft 75 (2008) 23, pp. 306, 308-312
Persistent link: https://www.econbiz.de/10003713606
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Träge, risikoscheu und im Rausch des Bietens : der Konsument tickt oft anders als erwartet ; fünf Fragen an Claudia Keser
Wittenberg, Erich; Keser, Claudia - In: DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft 75 (2008) 23, pp. 307
Persistent link: https://www.econbiz.de/10003713608
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Fungibility, labels, and consumption
Abeler, Johannes (contributor); Marklein, Felix (contributor) - 2008
another and that the composition of income is irrelevant for consumption. We find in a field experiment that even in a simple … change consumption according to the suggestion of the label. A controlled laboratory experiment confirms this result and … consumers ; field experiment ; laboratory experiment …
Persistent link: https://www.econbiz.de/10003716538
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Measurement error in experimental designs in consumer psychology
Viswanathan, Madhu - In: Handbook of consumer psychology, (pp. 1133-1159). 2008
Persistent link: https://www.econbiz.de/10003716682
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Ethical differentiation and market behavior : an experimental approach
Rode, Julian; Hogarth, Robin M.; Le Menestrel, Marc - In: Journal of economic behavior & organization : JEBO 66 (2008) 2, pp. 265-280
Persistent link: https://www.econbiz.de/10003717370
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How modification of nutrition fact panel influences consumers at risk for heart disease : the case of trans fat
Howlett, Elizabeth; Burton, Scot; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10003717438
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The effects of shelf display on online grocery choices
Breugelmans, Els (contributor); Campo, Katia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633776
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Stimulating referral behavior may backfire for men : the effect of referral failure on susceptibility to persuasion
Geyskens, Kelly (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633804