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Consumer behaviour
India
12
Indien
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Konsumentenverhalten
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Brand management
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Markenführung
6
Bank
5
Beziehungsmarketing
5
Relationship marketing
5
Brand experience
4
Brand image
4
Markenimage
4
Brand
3
Customer satisfaction
3
Financial services
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Finanzdienstleistung
3
Kundenzufriedenheit
3
Markenartikel
3
Behavioural brand experience
2
Bibliometrics
2
Bibliometrie
2
Branch service quality
2
Brand extension
2
Brand familiarity
2
Customer engagement
2
Digitalisierung
2
Digitization
2
Ease of use
2
Electronic Banking
2
Electronic banking
2
Emotion
2
Emotional brand experience
2
Internet marketing
2
Loyalty
2
Markentransfer
2
Multi-channel
2
Online-Marketing
2
Profitability
2
Relational brand experience
2
Rentabilität
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Bapat, Dhananjay
9
Bhat, Ullal Manohar
1
Hollebeek, Linda D.
1
Khandelwal, Rahul
1
Mookerjee, Amit
1
Thanigan, Jayanthi
1
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Global business review
2
The international journal of bank marketing : IJBM
2
International journal of bank marketing
1
Journal of Indian business research
1
Journal of financial services marketing : JFSM
1
Marketing intelligence & planning
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The journal of services marketing
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ECONIS (ZBW)
9
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1
Customer relationship for electronic payment products : an empirical inverstigation in India
Bapat, Dhananjay
- In:
Global business review
13
(
2012
)
1
,
pp. 137-151
Persistent link: https://www.econbiz.de/10009513992
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2
Exploring the relationship between lifestyle, digital financial element and digital financial services experience
Bapat, Dhananjay
- In:
International journal of bank marketing
40
(
2022
)
2
,
pp. 297-320
Persistent link: https://www.econbiz.de/10013165365
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3
Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
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4
Exploring the antecedents of loyalty in the context of multi-channel banking
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10011707751
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5
Exploring advertising as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
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6
Impact of personality factors on purchase and adoption of consumer durables with advanced technology
Bhat, Ullal Manohar
;
Bapat, Dhananjay
;
Mookerjee, Amit
- In:
Journal of Indian business research
14
(
2022
)
3
,
pp. 251-277
Persistent link: https://www.econbiz.de/10013288109
Saved in:
7
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
8
Antecedents and consequences of consumer hope for digital payment apps services
Bapat, Dhananjay
;
Khandelwal, Rahul
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 110-127
Persistent link: https://www.econbiz.de/10013542908
Saved in:
9
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
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