chapter Introduction -- part PART I The experienced present -- chapter 1 When history turns a corner -- chapter 2 Changing how the world changes -- chapter 3 What has already happened -- part PART II Value delivery -- chapter 4 The hierarchy of values -- chapter 5 Maximum plasticity: data as...

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

The experienced present -- When history turns a corner -- What has already happened -- Changing how the world changes -- Value delivery -- The hierarchy of values -- Maximum plasticity : data as material -- From capability to possibility -- Strategic transformation 3.0 -- The nature of change...

When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...