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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
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Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
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Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.; Kunkel, Thilo; Kelly, Sarah Jane; … - In: Journal of strategic marketing 32 (2024) 6, pp. 729-743
Persistent link: https://www.econbiz.de/10015051747