The impact of alcohol sponsorship in sport upon university sportspeople
Year of publication: |
2014
|
---|---|
Authors: | Kelly, Sarah Jane ; Ireland, Michael ; Alpert, Frank ; Mangan, John E. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 4, p. 418-432
|
Subject: | sport sponsorship | public policy | athlete perceptions | consumption | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sport | Sports | Alkoholkonsum | Alcohol consumption | Großbritannien | United Kingdom | Sportler | Athletes | Hochschule | Higher education institution | Profisport | Professional sports | Sportveranstaltung | Sport event | Fußball | Football | Konsumentenverhalten | Consumer behaviour |
-
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos, (2016)
-
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue, (2013)
-
Children as football fans : an exploratory study of team and player connections
Thomson, Elizabeth, (2014)
- More ...
-
It works two ways : impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane, (2016)
-
Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah, (2015)
-
Young consumers' exposure to alcohol sponsorship in sport
Kelly, Sarah, (2015)
- More ...