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Consumer affinity and an extended view of the spillover effects of attitudes toward a cross‑border‑acquisition event

Shi, Tiebing; Yu, Han; Lim, Chi Lo - In: The journal of brand management : an international journal 28 (2021) 6, pp. 596-608

Persistent link: https://www.econbiz.de/10012792875

Affective factors influencing responses to international brand alliances

Shi, Tiebing; Guang, Tian; Tu, Zhiling; Lim, Chi Lo - In: Marketing intelligence & planning 40 (2022) 5, pp. 656-670

Persistent link: https://www.econbiz.de/10013393510

How consumer entrepreneurs attain political legitimacy for their emerging industry : the case of the anti-fraudulence industry in China

Shi, Tiebing - In: International journal of business anthropology 6 (2016) 2, pp. 55-82

Persistent link: https://www.econbiz.de/10011687500

Consumer's risk perception on the Belt and Road countries : evidence from the cross-border e-commerce

Li, Jianping; Yao, Yinhong; Xu, Yuanjie; Li, Jingyu; Wei, Lu - In: Electronic commerce research 19 (2019) 4, pp. 823-840

Persistent link: https://www.econbiz.de/10012126603

Consumption uncertainty reduction among sweet potato smallholder farmers in Tanzania

Waryoba, Fulgence Dominick; Li, Jing - In: Global journal of emerging market economies 11 (2019) 1/2, pp. 132-147

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Using non-invasive brain stimulation to test the role of self-control in investor behavior

Li, Jianbiao; Niu, Xiaofei; Li, Dahui; Cao, Qian - 2018

We test whether self-control causally affects investor behavior with the non-invasive brain stimulation. Subjects trade stocks in an experimental asset market while their levels of self-control are exogenously varied by applying weak currents stimulation to a control-related brain area. We...

Persistent link: https://www.econbiz.de/10011844518

The effects of food safety issues released by we media on consumers' awareness and purchasing behavior : a case study in China

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Persistent link: https://www.econbiz.de/10011326713

Effects of online advertising on automobile sales

Peng, Jianping; Zhang, Guoying; Zhang, Shaoling; Dai, Xin; … - In: Management decision : MD 52 (2014) 5, pp. 834-851

Persistent link: https://www.econbiz.de/10010387090

Internet use and consumption diversity : evidence from rural China

Vatsa, Puneet; Li, Junpeng; Luu, Phong Quoc; Botero-R, … - In: Review of development economics : an essential resource … 27 (2023) 3, pp. 1287-1308

Persistent link: https://www.econbiz.de/10014326722

Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps

Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460820