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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study

Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333

Persistent link: https://www.econbiz.de/10012802284

Consumer attitudes toward social network advertising

Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19

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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce

Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194

Persistent link: https://www.econbiz.de/10012514127

Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach

Muralidharan, Sidharth; Rejón-Guardia, Francisco; Xue, Fei - In: Journal of international consumer marketing 28 (2016) 1, pp. 54-72

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The pervasive influence of electronic word of mouth (eWOM) on today's social consumer

Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 821-839). 2014

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Revisiting an Academic Tourism Destination : An Empirical Analysis of the Role of Motivations, Attitudes, Satisfaction, and Electronic Word of Mouth

Deyà-Tortella, Bartolomé; Mendez-Duron, Rebeca; … - 2020

Academic tourism is a worldwide phenomenon experiencing significant growth. Beyond the benefits for students, host academic institutions obtain direct economic benefits from the mobility program, and the destinations receive indirect spillovers out of the living expenses of the students. The...

Persistent link: https://www.econbiz.de/10014093221

Exploring the antecedents of customers' willingness to use service robots in restaurants

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Impact of perceived value on intention to use voice assistants : the moderating effects of personal innovativeness and experience

Molinillo, Sebastian; Rejón-Guardia, Francisco; … - In: Psychology & marketing 40 (2023) 11, pp. 2272-2290

Persistent link: https://www.econbiz.de/10014432398