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Message framing and individual traits in adopting innovative, sustainable products (ISPs) : evidence from biofuel adoption
Moon, Sangkil; Bergey, Paul K.; Bove, Liliana L.; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3553-3560
Persistent link: https://www.econbiz.de/10011515146
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A "good" new brand : what happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie; Wood, Stacy - In: Journal of business research : JBR 92 (2018), pp. 231-241
Persistent link: https://www.econbiz.de/10011925431
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Rise up : understanding youth social entrepreneurs and their ecosystems
Bublitz, Melissa G.; Chaplin, Lan Nguyen; Peracchio, … - In: Journal of public policy & marketing 40 (2021) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10012534361
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Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.; Walker, Kristen L.; Eilert, Meike - In: Journal of consumer marketing 39 (2022) 5, pp. 460-474
Persistent link: https://www.econbiz.de/10013399688