Streletskaya, Nadia A.; Weerasekara, Nadeeka; Li, Jie - In: Journal of wine economics 18 (2023) 2, pp. 139-155
particular tasting and sales environment. In this paper, we use an experiment to explicitly modify the saliency of wine options … tasting. We explicitly test whether consumer regret and fear of missing out on alternative options or consumer search costs … through sensory descriptions does not affect tasting behavior. This provides support for the anticipated regret and fear of …
