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Consumer behaviour
Innovationsmanagement
36,728
Innovation management
33,758
Marketing
29,197
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23,336
Kognition
11,439
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11,276
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9,967
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8,792
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Tadajewski, Mark
17
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16
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12
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11
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11
Heidenreich, Sven
11
Maclaran, Pauline
11
Warlop, Luk
11
Foxall, Gordon R.
10
Helm, Roland
10
Martínez-López, Francisco J.
10
Rajagopal
10
Sheth, Jagdish N.
10
Belk, Russell W.
9
Hoeffler, Steve
9
Sandıkçı, Özlem
9
Van Den Bulte, Christophe
9
Assenza, Tiziana
8
Cardaci, Alberto
8
Geuens, Maggie
8
Han, Heesup
8
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8
Herstatt, Cornelius
8
Hippel, Eric von
8
Zhao, Min
8
Füller, Johann
7
Iyengar, Radha
7
Kravets, Olga
7
Krishna, Aradhna
7
Lim, Weng Marc
7
Parsons, Elizabeth
7
Robson, Karen
7
Schmitt, Bernd
7
Walsh, Gianfranco
7
Alserhan, Baker Ahmad
6
Delli Gatti, Domenico
6
Dewitte, Siegfried
6
Dholakia, Nikhilesh
6
Dobscha, Susan
6
Hennig-Thurau, Thorsten
6
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Books on Demand GmbH <Norderstedt>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
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IGI Global
2
Peter Lang GmbH
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2
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2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
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1
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1
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1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for Economic Research <Tilburg>
1
Center for International Research in Consumers Location and Their Environments
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
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Journal of business research : JBR
159
Journal of retailing and consumer services
56
SpringerLink / Bücher
46
Journal of marketing research : JMR
45
Psychology & marketing
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of marketing management : MM
37
Marketing theory
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
European journal of marketing : EJM
26
Marketing letters : a journal of research in marketing
24
International journal of hospitality management
23
Journal of Islamic marketing : JIMA
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing
21
The journal of consumer marketing
21
Asia Pacific journal of marketing and logistics
20
International journal of technology marketing : IJTMkt
20
The journal of product & brand management
20
The journal of product innovation management : an international publication of the Product Development & Management Association
20
Gabler Edition Wissenschaft
19
Journal of international consumer marketing
19
Journal of marketing communications
19
Journal of the Academy of Marketing Science
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
The journal of brand management : an international journal
19
Journal of consumer behaviour : an international research review
18
Technological forecasting & social change : an international journal
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
International journal of consumer studies
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Springer eBook Collection
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of retailing
16
Journal of strategic marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
International journal of innovation management
15
Journal of behavioral decision making
15
Marketing intelligence & planning
15
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Source
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ECONIS (ZBW)
4,093
RePEc
8
BASE
5
Showing
1
-
10
of
4,106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Head versus heart : the effect of objective versus feelings-based mental imagery on new product
creativity
Herd, Kelly B.
;
Mehta, Ravi
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
Saved in:
2
Harnessing the creative potential of consumers : money, participation, and
creativity
in idea crowdsourcing
Acar, Oguz Ali
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011876251
Saved in:
3
Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.
;
Angell, Ian O.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
Saved in:
4
Metaphors and
creativity
: direct, moderating, and mediating effects
Marin, Alex
;
Reimann, Martin
;
Castaño, Raquel
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
Saved in:
5
The orchestra of ideas : using music to enhance the "fuzzy front end" phase of product innovation
Tran, Mai Khanh
;
Goulding, Christina
;
Shiu, Eric
- In:
Journal of business research : JBR
85
(
2018
),
pp. 504-513
Persistent link: https://www.econbiz.de/10011815638
Saved in:
6
On becoming creative consumers - user roles in living labs networks
Leminen, Seppo
;
Westerlund, Mika
;
Nyström, Anna-Greta
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10010398832
Saved in:
7
The conceptualization and measure of
creativity
: implications for research in
marketing
and consumer behavior
Priester, Joseph R.
;
Fleming, Monique A.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 193-222)
.
2020
Persistent link: https://www.econbiz.de/10012321161
Saved in:
8
When cocreation turns into codestruction
Pera, Rebecca
;
Menozzi, Anna
;
Abrate, Graziano
;
Baima, …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
Saved in:
9
Creating new products from old ones : consumer motivations for innovating autonomously from firms
Robson, Karen
;
Wilson, Matthew
;
Pitt, Leyland F.
- In:
Technovation : the international journal of …
88
(
2019
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012251325
Saved in:
10
A typology of creative consumers in living labs
Leminen, Seppo
;
Nyström, Anna-Greta
;
Westerland, Mika
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 6-20
Persistent link: https://www.econbiz.de/10011428721
Saved in:
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