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Consumer behaviour
Konsumentenverhalten
18
Deleuze and Guattari
8
Social Web
7
Social web
7
Brand management
5
Markenführung
5
desire
5
Business model
4
Geschäftsmodell
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Sales management
3
affect
3
semiocapitalism
3
Accelerationism
2
Affect
2
B-to-B-Marketing
2
B2B services
2
Baudrillard
2
Brand
2
Brand assemblage
2
Brand equity
2
Branding
2
Business performance
2
Business-to-business marketing
2
Champagne
2
Christentum
2
Christianity
2
Counterculture
2
Criticism
2
Cultural identity
2
Deleuze
2
Finland
2
Finnland
2
Heterotopia
2
Information systems
2
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Online availability
All
Undetermined
9
Free
3
Type of publication
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Article
18
Type of publication (narrower categories)
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Article in journal
18
Aufsatz in Zeitschrift
18
Conference paper
1
Konferenzbeitrag
1
Language
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English
18
Author
All
Hietanen, Joel
9
Rokka, Joonas
9
Botez, Andrei
3
Murray, Jeff B.
2
Sihvonen, Antti
2
Tikkanen, Henrikki
2
Ahlberg, Oscar
1
Aiello, Gaetano
1
Arnould, Eric J.
1
Benmecheddal, Ahmed
1
Canniford, Robin
1
Davis, Brennan
1
Donvito, Raffaele
1
Downey, Hilary
1
Duffy, Katherine
1
Ekpo, Akon E.
1
Garnier, Marion
1
Godey, Bruno
1
Goldenberg, Adriana
1
Grier, Sonya
1
Huotari, Ilmari
1
Javornik, Ana
1
Johnsen, Rasmus
1
Le Gall-Ely, Marine
1
Manthiou, Aikaterini
1
Mattila, Pekka
1
Moisander, Johanna
1
Motala, Anisa
1
Nobbs, Karinna
1
Ottlewski, Lydia
1
Ozanne, Julie L.
1
Pantzar, Mika
1
Pederzoli, Daniele
1
Scholz, Joachim
1
Schouten, John W.
1
Schwob, Alexandre
1
Seregina, Anastasia
1
Singh, Rahul
1
Soila, Tuomas
1
Thomas, Kevin D.
1
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Published in...
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International journal of consumer studies
3
Journal of business research : JBR
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing theory
3
European journal of marketing : EJM
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Research in consumer behavior
1
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ECONIS (ZBW)
18
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1
Netnographic inquiry and new translocal sites of the social
Rokka, Joonas
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 381-387
Persistent link: https://www.econbiz.de/10003997147
Saved in:
2
Consumer Culture Theory's future in marketing
Rokka, Joonas
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 114-124
Persistent link: https://www.econbiz.de/10012483511
Saved in:
3
Preference for green packaging in consumer product choices : do consumers care?
Rokka, Joonas
;
Uusitalo, Liisa
- In:
International journal of consumer studies
32
(
2008
)
5
,
pp. 516-525
Persistent link: https://www.econbiz.de/10003764612
Saved in:
4
Environmental dialogue in online communities : negotiating ecological citizenship among global travellers
Rokka, Joonas
;
Moisander, Johanna
- In:
International journal of consumer studies
33
(
2009
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10003834254
Saved in:
5
Timeflow : how consumption practices shape consumers' temporal experiences
Woermann, Niklas
;
Rokka, Joonas
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1486-1508
Persistent link: https://www.econbiz.de/10010526523
Saved in:
6
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
7
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
8
How consumer-initiated platforms shape family and consumption
Ottlewski, Lydia
;
Rokka, Joonas
;
Schouten, John W.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 123-151
Persistent link: https://www.econbiz.de/10014631387
Saved in:
9
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
10
Bringing the body back into the study of time in consumer research
Toyoki, Sammy
;
Schwob, Alexandre
;
Hietanen, Joel
; …
-
2013
Persistent link: https://www.econbiz.de/10010239576
Saved in:
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