How consumer-initiated platforms shape family and consumption
Year of publication: |
2024
|
---|---|
Authors: | Ottlewski, Lydia ; Rokka, Joonas ; Schouten, John W. |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 24.2024, 1, p. 123-151
|
Subject: | digital platforms | consumer culture | family | family creation | platformization | platform affordances | affordance theory | Konsumentenverhalten | Consumer behaviour | Familie | Family | Social Web | Social web | Digitale Plattform | Digital platform |
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