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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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The OPM data breach : an investigation of shared emotional reactions on Twitter
Bachura, Eric; Valecha, Rohit; Chen, Rui; Rao, H. Raghav - In: MIS quarterly 46 (2022) 2, pp. 881-910
Persistent link: https://www.econbiz.de/10013286531
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair; Akram, Zubair; … - In: International journal of information systems and change … 10 (2018) 4, pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
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The impact of the social media on consumer behaviour amid economic crisis : the case of luxury consumption
Srivastava, Deepesh Kumar; Ganguly, Madhurima; Bagale, … - In: International journal of intellectual property … 14 (2024) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10015065242
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Factors influencing the behaviour of the online group of Asian purchasers
Wu, Wei-li; Lee, Yi-chih - In: International journal of information systems and change … 6 (2012) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10009700403
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An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
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Explaining user adoption of virtual worlds : towards a multipurpose motivational model
Verhagen, Tibert; Feldberg, Frans; Hooff, Bart van den; … - 2008
Persistent link: https://www.econbiz.de/10003816258
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of communication management : an international … 19 (2015) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276