Factors influencing the behaviour of the online group of Asian purchasers
Year of publication: |
2012
|
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Authors: | Wu, Wei-li ; Lee, Yi-chih |
Published in: |
International journal of information systems and change management : IJISCM. - Olney, Bucks : Inderscience Enterprises, ISSN 1479-3121, ZDB-ID 2193371-6. - Vol. 6.2012, 1, p. 38-48
|
Subject: | online group purchase | personality | trust | internet usage | purchase intention | information systems | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Internet | Vertrauen | Confidence | Social Web | Social web |
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