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Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad; Senecal, Sylvain - In: Journal of organizational computing and electronic commerce 25 (2015) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
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PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
Spreer, Philipp - 2024
Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.
Persistent link: https://www.econbiz.de/10015051037
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Virtual shopping agents : persona effects for older users
Chattaraman, Veena; Kwon, Wi-suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
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When navigation trumps visual dynamism : hospital website usability and credibility
Johnson, Melissa A.; Martin, Kelly Norris - In: Journal of promotion management : JPM 20 (2014) 5, pp. 666-687
Persistent link: https://www.econbiz.de/10010467255
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What is more important to internet banking website users : usability or functionality?
Durucu, Murat; Isik, Mine; Calisir, Fethi - In: International journal of business information systems : … 30 (2019) 2, pp. 232-251
Persistent link: https://www.econbiz.de/10012037775
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Investigating the impact of website quality on consumers' satisfaction in Jordanian telecommunication sector
Al-Manasra, Excimirey Amer; Abu Zaid, Mohammed Khair Saleem - In: Arab economic and business journal 8 (2013) 1/2, pp. 31-37
provision of solutions. In this paper, we examined the impact of Websites quality (which was measured by usability, information … usability and services interaction were highly significant factors that directly affected the consumers’ satisfaction according …
Persistent link: https://www.econbiz.de/10011821712
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Impact of website visual design on user experience and website evaluation : the sequential mediating roles of usability and pleasure
Jongmans, Eline; Jeannot, Florence; Liang, Lan; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 2078-2113
Persistent link: https://www.econbiz.de/10014234289
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The relationship between website design and positive eWOM intention : testing mediator and moderator effect
Quyen Phu Thi Phan; Pilík, Michal - In: Journal of business economics and management 19 (2018) 2, pp. 382-398
(aesthetic and usability) on eWOM intention, which is based on the adoption of the stimulus – organism – response model. To test …
Persistent link: https://www.econbiz.de/10012174821
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Pain (and pleasure) in marketing and consumption : an integrative literature review and directions for future research
Kastanakis, Minas N.; Magrizos, Solon; Kampouri, Katerina - In: Journal of business research : JBR 140 (2022), pp. 189-201
Persistent link: https://www.econbiz.de/10013040661
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Pain, suffering and the consumption of spirituality : a toe story
Cova, Véronique; Cova, Bernard - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 565-585
Persistent link: https://www.econbiz.de/10012178406