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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions

Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492

Persistent link: https://www.econbiz.de/10010230176

Virtual reality through the customer journey : framework and propositions

Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012268819

We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships

Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23

Persistent link: https://www.econbiz.de/10011904302

Engagement in sports virtual brand communities

Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279

Persistent link: https://www.econbiz.de/10011881786

Integrating virtual reality devices into the body : effects of technological embodiment on customer engagement and behavioral intentions toward the destination

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of travel and tourism marketing 36 (2019) 7, pp. 847-863

Persistent link: https://www.econbiz.de/10012179483

The freeloader effect : examining the influence of engagement and attitudes in a virtual fan community

Walker, Matthew; Hodge, Courtney; Bennett, Gregg - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 130-139

Persistent link: https://www.econbiz.de/10011752682

Conceptualization and development of a scale for brand experience in extended reality

Jeon, Joo-Eon - In: Global business and finance review 28 (2023) 6, pp. 1-22

Purpose: This study aims to conceptualize the brand experience that users' avatars can experience on an XR platform and develop items to measure it. Design/methodology/approach: The author presents both a conceptual analysis of brand experience in XR (BXIXR) and a BXIXR scale by conducting a...

Persistent link: https://www.econbiz.de/10014443247

The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters

Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324

Persistent link: https://www.econbiz.de/10014381402

The impact of augmented reality on behavioural intention and E-WOM

Al Khasawneh, Mohammad Hamdi; Rabata, Aya - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 194-225

Persistent link: https://www.econbiz.de/10014309245

Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments

Hinz, Oliver; Spann, Martin; Hann, Il-Horn - In: Information systems research : ISR 26 (2015) 4, pp. 859-870

Persistent link: https://www.econbiz.de/10011420860

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