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Attenuating depletion using goal priming

Walsh, Darlene - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 497-505

Persistent link: https://www.econbiz.de/10010410183

Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks?

Walsh, Darlene - In: The journal of consumer marketing 31 (2014) 2, pp. 126-132

Persistent link: https://www.econbiz.de/10010373829

In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors

Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 135-148

Persistent link: https://www.econbiz.de/10011547973

Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction

Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10010485546

Will this trip really be exciting? : the role of incidental emotions in product evaluation

Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 983-991

Persistent link: https://www.econbiz.de/10003962956

Stereotype threat in the marketplace : consumer anxiety and purchase intentions

Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 343-357

Persistent link: https://www.econbiz.de/10009272161

Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit

Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126

Persistent link: https://www.econbiz.de/10003717543

The informational role of product trade-ins for pricing durable goods

Kwon, Ohjin; Dukes, Anthony J.; Siddarth, S.; … - In: The journal of industrial economics 63 (2015) 4, pp. 736-762

Persistent link: https://www.econbiz.de/10011455936

The Informational Role of Product Trade-Ins for Pricing Durable Goods

Kwon, Ohjin - 2015

This research theorizes that sellers of durable goods can utilize inferences about the buyer's willingness to pay based not only on her decision to trade in the old good but also on its characteristics. We find empirical support for this theory using transaction data for new car purchases. The...

Persistent link: https://www.econbiz.de/10013027572

The competing roles of variety seeking in new brand adoption

Kwon, Ohjin; Singh, Tanya; Kim, SunAh - In: Journal of retailing and consumer services 72 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014253488