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Consumer preference analysis : diverse preference learning with online ratings
Ren, Peijia; Liu, Xiaodan; Zhang, Weiguo - In: Omega : the international journal of management science 125 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014533684
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Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang; Li, Jianyao; Mizerski, Dick; Soh, Huangting - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
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Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia; Sun, Jin; Liu, Fang; Knight, John G. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
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Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth
Yu, Mingzhou; Liu, Fang; Lee, Julie Anne - In: The journal of brand management : an international journal 26 (2019) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
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Boycotting foreign products : a study of Indonesian Muslim consumers
Sari, Dessy Kurnia; Mizerski, Dick; Liu, Fang - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 16-34
Persistent link: https://www.econbiz.de/10011659457
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Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin; Feng, Jingdan; Liu, Fang - In: The journal of product & brand management 32 (2023) 1, pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli; Sharifah Nadiah Syed Mukhiar; … - In: Journal of marketing communications 27 (2021) 6, pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
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Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion : considering the impact of product invo...
Peng, Lifang; Zhang, Weiguo; Wang, Xiaorong; Liang, Shuyi - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 317-328
Persistent link: https://www.econbiz.de/10011997670
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A push-pull-mooring view on technology-dependent shopping under social distancing : when technology needs meet health concerns
Wang, Xueqin; Wong, Yiik Diew; Liu, Feng; Yuen, Kum Fai - In: Technological forecasting & social change : an … 173 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10013203547
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Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process
Li, S. G.; Zhang, Y. Q.; Yu, Z. X.; Liu, F. - In: Electronic commerce research 21 (2021) 4, pp. 1083-1112
Persistent link: https://www.econbiz.de/10012698545