Narrow search
Showing 1 - 10 of 12,661
Cover Image
An exploratory study of using 3D avatars as online salespeople : the effect of avatar type on credibility, homophily, attractiveness and intention to interact
Mull, Ian; Wyss, Jamie; Moon, Eunjung; Lee, Seung-Eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 154-168
Persistent link: https://www.econbiz.de/10011316422
Cover Image
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Cover Image
Predictably angry-facial cues provide a credible signal of destructive behavior
Leeuwen, Boris van; Noussair, Charles; Offerman, Theo; … - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3352-3364
Persistent link: https://www.econbiz.de/10011899798
Cover Image
Consumer perceptions of salesperson gender and credibility : an evolutionary explanation
Prendergast, Gerard Paul; Li, Sze Sze; Li, Connie - In: The journal of consumer marketing 31 (2014) 3, pp. 200-211
Persistent link: https://www.econbiz.de/10010395520
Cover Image
Customers complaints in online shopping : the role of signal credibility
Hu, Mingyao; Rabinovich, Elliot; Hou, Hanping - In: Journal of electronic commerce research : JECR 16 (2015) 2, pp. 95-108
Persistent link: https://www.econbiz.de/10011296865
Cover Image
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon; Kunkel, Thilo; Doyle, Jason - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Cover Image
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy; Rosenthal, Sonny - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Cover Image
Predictably Angry : Facial Cues Provide a Credible Signal of Destructive Behavior
van Leeuwen, Boris - 2016
Evolutionary explanations of anger as a commitment device hinge on two key assumptions. The first is that it is predictable, ex-ante, whether someone will get angry when feeling that they have been badly treated. The second is that anger is associated with destructive behavior. We test the...
Persistent link: https://www.econbiz.de/10013005567
Cover Image
Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake; Diem Khac Xuan Do; Ngo, Liem Viet; Tran Ha … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
Cover Image
Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing
Sun, Chunhua; Ye, Chenhui; Li, Changdan; Liu, Yezheng - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 430-445
Persistent link: https://www.econbiz.de/10015062124