An exploratory study of using 3D avatars as online salespeople : the effect of avatar type on credibility, homophily, attractiveness and intention to interact
Year of publication: |
2015
|
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Authors: | Mull, Ian ; Wyss, Jamie ; Moon, Eunjung ; Lee, Seung-Eun |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 2, p. 154-168
|
Subject: | Credibility | Avatars | Intention | Homophily | Salespeople | Attractiveness | Verkaufspersonal | Glaubwürdigkeit | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality |
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