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How investors became consumers
McQuarrie, Edward F.; Statman, Meir - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.; Hoffmann, Stefan; Nickel, Kristina - In: Journal of business research : JBR 98 (2019), pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
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Hiding gifts behind the veil of vouchers : on the effect of gift vouchers versus direct gifts in conditional promotions
Ding, Yu; Zhang, Yan - In: Journal of marketing research 57 (2020) 4, pp. 739-754
Persistent link: https://www.econbiz.de/10012271805
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How technological efficiency improvements change consumer preferences : towards a psychological theory of rebound effects
Santarius, Tilman; Soland, Martin - In: Ecological economics : the transdisciplinary journal of … 146 (2018), pp. 414-424
Persistent link: https://www.econbiz.de/10011989140
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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The effects of rhetorical figures and cognitive load in word-of-mouth communications
Fox, Gavin L.; Rinaldo, Shannon B.; St. Amant, Kirk - In: Psychology & marketing 32 (2015) 10, pp. 1017-1030
Persistent link: https://www.econbiz.de/10011373116
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Purchasers as boundary spanners : mapping purchasing agents' persuasive orientations
Vesalainen, Jukka; Rajala, Anni; Wincent, Joakim - In: Industrial marketing management : the international … 84 (2020), pp. 224-236
Persistent link: https://www.econbiz.de/10012162526
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Effects of ironic advertising on consumers' attention, involvement and attitude
Kim, Taemin; Kim, Okhyun - In: Journal of marketing communications 24 (2018) 1, pp. 53-67
Persistent link: https://www.econbiz.de/10011852912
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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879