How investors became consumers
Year of publication: |
September 2016
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Authors: | McQuarrie, Edward F. ; Statman, Meir |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 36.2016, 3, p. 243-271
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Subject: | financial advertising | deceptive advertising | visual imagery | metaphor | rhetoric | advertising history | hedonic consumption | macromarketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbebeschränkung | Advertising regulation | Rhetorik | Rhetoric | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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