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Outstream Video Advertisement Effectiveness

Yu, Yifan; Wang, Yingfei; Zhang, Guangyu; Zhang, Zuohua; … - 2022

Outstream video advertising is becoming increasingly popular in the industry. Differing from the instream video advertisements (ads) embedded in video content, outstream video ads auto-play in non-video environments when a user navigates to them. On online shopping websites and apps, sponsored...

Persistent link: https://www.econbiz.de/10013290146

Individual characteristics and garment consumption in Japan

Huang, Yiping; Lu, Weiguo - 1994

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The effect of online information search on image development : insights from a mixed-methods study

Li, Xiang; Pan, Bing; Zhang, Lixuan Grace; Smith, Wayne W. - In: Journal of travel research : a quarterly publication of … 48 (2009/10) 1, pp. 45-57

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China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers

McPherson, Mark; Li, Xiang - In: Marketing management in Asia, (pp. 33-50). 2013

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Chinese consumers in a new era : their travel behaviors and psychology

Hung, Kam (contributor); Li, Xiang (contributor) - 2015

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Resident sentiment toward a dominant tourist market : scale development and validation

Chen, Nan; Hsu, Cathy H. C.; Li, Xiang - In: Journal of travel research : a quarterly publication of … 60 (2021) 7, pp. 1408-1425

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Introducing news media sentiment analytics to residents' attitudes research

Hao, Jin Xing; Fu, Yu; Hsu, Cathy H. C.; Li, Xiang; … - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1353-1369

Persistent link: https://www.econbiz.de/10012309987

Exploring a theme park's tourism carrying capacity : a demand-side analysis

Zhang, Yingsha; Li, Xiang; Su, Qin; Hu, Xingbao - In: Tourism management : research, policies, practice 59 (2017), pp. 564-578

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The creation of memorable dining experiences : formative index construction

Cao, Yang; Li, Xiang; DiPietro, Robin B.; So, Kevin Kam Fung - In: International journal of hospitality management 82 (2019), pp. 308-317

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To collaborate or serve? : effects of anthropomorphized brand roles and implicit theories on consumer responses

Han, Bing; Wang, Liangyan; Li, Xiang - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 53-67

Persistent link: https://www.econbiz.de/10012158153