Outstream Video Advertisement Effectiveness
Year of publication: |
[2022]
|
---|---|
Authors: | Yu, Yifan ; Wang, Yingfei ; Zhang, Guangyu ; Zhang, Zuohua ; Wang, Chu ; Tan, Yong |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4098246 [DOI] |
Classification: | M37 - Advertising ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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