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Do payment mechanisms change the way consumers perceive products?
Chatterjee, Promothesh; Rose, Randall L. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1129-1139
Persistent link: https://www.econbiz.de/10009540245
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When age, religion, and culture matter : the impact of aging, religiosity, and cultural differences on consumers' emotions and behavior
Sarofim, Samer; Tolba, Ahmed - In: Global observations of the influence of culture on …, (pp. 261-278). 2018
Persistent link: https://www.econbiz.de/10011718916
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In God we hope, in ads we believe : the influence of religion on hope, perceived ad credibility, and purchase behavior
Sarofim, Samer; Cabano, Frank G. - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 391-404
Persistent link: https://www.econbiz.de/10011930052
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The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
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Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
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Unveiling stars : how graphical displays of online consumer ratings affect consumer perception and judgment
Mousavi, Javad; Singh, Surendra N.; Chatterjee, Promothesh - In: Journal of marketing research 61 (2024) 2, pp. 225-247
Persistent link: https://www.econbiz.de/10014584191
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When should we not expect attraction effect? : the moderating influence of analytic versus holistic thinking
Banerjee, Pronobesh; Chatterjee, Promothesh; Mishra, Sanjay - In: Journal of strategic marketing 28 (2020) 5, pp. 399-416
Persistent link: https://www.econbiz.de/10012313909