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Influencing behavior change through corporate social marketing : evidence from Ghana

Tweneboah-Koduah, Ernest Yaw; Coffie, Isaac Sewornu - In: Journal of nonprofit & public sector marketing 36 (2024) 2, pp. 208-233

Persistent link: https://www.econbiz.de/10014514765

Understanding entrepreneurship behaviour among the youth : a behavioural change theory perspective

Mann, Victoria; Tweneboah-Koduah, Ernest Yaw; Braimah, … - In: International journal of management & enterprise … 22 (2023) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014316616

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Persistent link: https://www.econbiz.de/10014476457

The effect of corporate reputation on customer loyalty in the Ghanaian banking industry : the role of country-of-origin

Gli, Deli Dotse; Tweneboah-Koduah, Ernest Yaw; Odoom, … - In: African journal of economic and management studies 15 (2024) 1, pp. 73-87

Persistent link: https://www.econbiz.de/10014519796

Green marketing mix and repurchase intention : the role of green knowledge

Mahmoud, Mahmoud Abdulai; Seidu, Alimatu Sadia; … - In: African journal of economic and management studies 15 (2024) 3, pp. 501-518

Persistent link: https://www.econbiz.de/10015064590

Patient engagement and customer loyalty : the role of value co-creation in healthcare service delivery

Tweneboah-Koduah, Ernest Yaw; Odoom, Raphael; Adams, … - In: International journal of services and operations … 48 (2024) 3, pp. 424-444

Persistent link: https://www.econbiz.de/10015066810