Using theory in social marketing to predict waste disposal behaviour among households in Ghana
Year of publication: |
2020
|
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Authors: | Tweneboah-Koduah, Ernest Yaw ; Adams, Matilda ; Nyarku, Kwamina Minta |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 21.2020, 1, p. 62-77
|
Subject: | Attitude | behavior | social marketing | subjective norm | waste disposal | Social Marketing | Social marketing | Ghana | Abfallentsorgung | Waste disposal | Konsumentenverhalten | Consumer behaviour |
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