In the age of technology, continuous innovation is the ultimate motto of the financial sector to attract customers. Firms in the financial sector must be innovative in terms of service quality and operational performance to obtain customer loyalty and gain financial stability. A dearth of...

The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...

Increasing development in information communication technology led to huge attention over the mobile phones having extra features, normally referred as smartphones. Recently, the operating system and more importantly what distinguishes smartphones from ordinary phones, applications (Apps) had...