Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks
Year of publication: |
2022
|
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Authors: | Ul Hassan, Masood ; Zeeshan Mahmood ; Zaman, Samar |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 16.2022, 4, p. 498-529
|
Subject: | corporate social responsibility | customer-based brand equity | corporatereputation | brand performance | banking sector | Pakistan | Corporate Social Responsibility | Corporate social responsibility | Bank | Markenführung | Brand management | Markenimage | Brand image | Firmenimage | Corporate reputation | Indien | India | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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