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Rethinking luxury fashion : th...
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Consumer behaviour
Markenführung
17,000
Brand management
16,978
Konsumentenverhalten
10,058
Markenimage
7,314
Brand image
7,183
Kulturelle Identität
5,890
Markenartikel
5,386
Brand
5,382
Cultural identity
5,331
Textilindustrie
4,410
Bekleidungsindustrie
4,309
Textile industry
3,888
Clothing industry
3,566
Beziehungsmarketing
2,785
Relationship marketing
2,781
Mode
2,715
Luxury goods
2,600
Luxusgüter
2,595
Fashion
2,507
Deutschland
2,253
Markenpolitik
2,188
Social Web
2,039
Social web
2,036
Germany
1,961
USA
1,892
Online-Marketing
1,799
Internet marketing
1,766
United States
1,688
Marketingmanagement
1,611
Marketing management
1,593
Welt
1,545
World
1,533
Indien
1,397
Bekleidung
1,392
India
1,370
Clothing
1,357
China
1,333
Theorie
1,291
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1,283
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45
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43
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34
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28
Han, Heesup
27
Melewar, T. C.
26
Seo, Yuri
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Christodoulides, George
22
Khare, Arpita
22
Valette-Florence, Pierre
22
Guzman, Francisco
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Septianto, Felix
19
Veloutsou, Cleopatra
19
Jain, Sheetal
18
Laroche, Michel
18
Sarkar, Juhi Gahlot
18
Cleveland, Mark
17
Hollebeek, Linda D.
17
Hyun, Sunghyup Sean
17
Johnson, Lester W.
17
MacInnis, Deborah J.
17
Dawes, John
16
Dens, Nathalie
16
Shukla, Paurav
16
Belk, Russell W.
15
Ekinci, Yuksel
15
Huber, Frank
15
Kapferer, Jean-Noël
15
Khan, Imran
15
Park, Jungkun
15
Paul, Justin
15
Pelsmacker, Patrick de
15
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15
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14
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14
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Edward Elgar Publishing
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2
Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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2
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Taylor and Francis.
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1
AMA Winter Academic Conference <2021, Online>
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Akademische Verlagsgemeinschaft München
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Australia Japan Research Centre
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Axel-Springer-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Carl Ueberreuter Verlag
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Bundesstiftung Umwelt
1
Deutsche Verlags-Anstalt
1
Deutsches Historisches Institut Washington DC
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Eric Cuvillier <Firma>
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Expo <2000, Hannover>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Frankreich / Département de la politique des publics
1
Fraunhofer-Institut für System- und Innovationsforschung
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft für Ökologische Kommunikation mbH
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
IGI Global
1
Indien / Textiles Committee / Market Research Wing
1
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Journal of business research : JBR
561
Journal of retailing and consumer services
366
The journal of product & brand management
304
The journal of brand management : an international journal
284
Journal of fashion marketing and management
228
International journal of consumer studies
127
Psychology & marketing
123
Journal of international consumer marketing
117
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
101
European journal of marketing : EJM
89
Journal of marketing communications
85
International marketing review
77
International journal of retail & distribution management
73
Marketing intelligence & planning
71
International journal of advertising : the review of marketing communications
67
The journal of consumer marketing
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of strategic marketing
64
Journal of global marketing
61
Journal of promotion management : innovations in planning and applied research
60
Cogent business & management
59
Journal of global fashion marketing : JGfM
59
Marketing letters : a journal of research in marketing
58
Journal of marketing management : MM
57
International journal of internet marketing and advertising : IJIMA
56
Journal of promotion management : JPM
56
SpringerLink / Bücher
56
Journal of the Academy of Marketing Science
52
Journal of international marketing
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
The international review of retail, distribution and consumer research
51
Journal of travel and tourism marketing
50
Journal of marketing
49
Journal of Islamic marketing
46
Qualitative market research : an international journal
44
Young consumers : insight and ideas for responsible marketers
44
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
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ECONIS (ZBW)
10,045
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1
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1
India by design : the pursuit of luxury &
fashion
Boroian, Michael
;
Poix, Alix de
-
2010
Persistent link: https://www.econbiz.de/10003865490
Saved in:
2
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
3
How counterfeit dominance affects luxury
fashion
brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
4
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
5
Luxury
fashion
2015
Persistent link: https://www.econbiz.de/10011502848
Saved in:
6
Design variables and constraints in
fashion
store design processes
Haug, Anders
;
Borch Münster, Mia
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011456585
Saved in:
7
Linking
fashion
consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
8
Visual strategies of luxury and fast
fashion
brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Consumer experiences of virtual reality : insights from VR luxury brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
10
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
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