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Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin; Li, Xiaofeng; Zhang, Yucheng - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
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The effect of COVID-19 perceptions on tourists’ attitudes, safety perceptions and destination images : moderating role of information sharing
Liu, Chih-Hsing; Lee, Wei-Long; Fang, Yen-Po; Zhang, Yucheng - In: Tourism review 77 (2022) 5, pp. 1249-1261
Persistent link: https://www.econbiz.de/10013368999
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Rewriting the Chinese national epic in an age of global consumerism : city of life and death and the flowers of war
Yang, Jing - In: New global studies 8 (2014) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010498877
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The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin; Qu, Hailin; Yang, Jing - In: International journal of hospitality management 77 (2019), pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
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Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans
Lee, Sojung; Busser, James; Yang, Jing - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 730-746
Persistent link: https://www.econbiz.de/10011387024
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Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing; Mundel, Juan - In: The journal of product & brand management 31 (2022) 2, pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
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Exploring service quality model from the perspective of sensory perception
Yang, Jing; Jin, Xiang; Le, Wei; Sheng, Fei - In: Total quality management & business excellence 32 (2021) 14, pp. 1548-1568
Persistent link: https://www.econbiz.de/10012649849
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"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing; Mundel, Juan - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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Low-carbon decision-making model of online shopping supply chain considering the O2O model
Wu, Yisheng; Lu, Ronghua; Yang, Jing; Xu, Feng - In: Journal of retailing and consumer services 59 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012434221