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~subject:"Consumer behaviour"
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Consumer behaviour
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Wilbur, Kenneth C.
7
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Jin, Ginger Zhe
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Bursztyn, Leonardo
5
Varan, Duane
4
Boerman, Sophie C.
3
Hartnett, Nicole
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Hudders, Liselot
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Joo, Mingyu
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Liaukonyte, Jura
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Neijens, Peter C.
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Reijmersdal, Eva A. van
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Aitken, Robert
2
Ali, Mazhar
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Anand, Bharat N.
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Fossen, Beth L.
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Logan, Kelty
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Mishra, Manit
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O'Donoghue, Amie C.
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Pelsmacker, Patrick de
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Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Marketing intelligence & planning
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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NBER Working Paper
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NBER working paper series
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The IUP journal of marketing management : IJMM
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
2
African journal of business and economic research : AJBER
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Discussion paper / Centre for Economic Policy Research
1
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1
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economic development : journal of the Institute of Economics, Skopje
1
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1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
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ECONIS (ZBW)
163
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At the movies : some stylized facts on investment returns and consumption patterns
Hon, Lee Yoong
;
Yen, Ruth Lim Sheau
- In:
International journal of business and economics
17
(
2018
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10011997090
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2
The influence of tenant diversity on the performance of shopping centres
Dlamini, S
;
Cloete, C E
- In:
African journal of business and economic research : AJBER
16
(
2021
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012816203
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3
Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Sriram K. V.
;
Poojary, Anup Ananda
;
Jawa, Vineet
; …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10014318184
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4
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
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5
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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6
Social media engagement that drives purchase behavior
Malthouse, Edward C.
;
Vandenbosch, Mark B.
;
Kim, Su Jung
- In:
The changing roles of advertising : [extended versions …
,
(pp. 29-42)
.
2013
Persistent link: https://www.econbiz.de/10009773062
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7
An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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8
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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10
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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