An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Sungho Cho, Minyong Lee, Taeyeon Yoon, and Charles Rhodes
| Year of publication: |
2011
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|---|---|
| Authors: | Cho, Sungho ; Lee, Minyong ; Yoon, Taeyeon ; Rhodes, Charles |
| Published in: |
International journal of sport finance. - Morgantown, W VA : Fitness Information Technology, ISSN 1558-6235, ZDB-ID 2217184-8. - Vol. 6.2011, 4, p. 335-353
|
| Subject: | Sport | Sports | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Return on Investment | Return on investment | Sportveranstaltung | Sport event | Softdrink | Soft drink | Konsumentenverhalten | Consumer behaviour | USA | United States | 2006-2008 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500276